Words of Inspiration & Romance…

From the desk of Ashley Elizabeth Ludwig

Tips on Marketing – via Follow The Reader February 5, 2010

Filed under: Platform, Twitter, e-books — Ashley Ludwig @ 7:32 pm

Today, I defer to the wisdom of Kat Meyer, and her three most recent blog posts from “Follow the Reader.”
This collection of researched articles by an industry leader is just the thing for publishing professionals and authors alike to review and consider the following questions:

  • Who is your audience?
  • What tools do you have at your disposal to reach them?
  • How can you quantify your time online with actual sales?

Oftentimes with small presses, authors are only given a tiny push toward personal marketing and “what to do next.” By researching the following articles, you can find your footing to further stabilize your online platform, and make your way into identifying your audience, your readers, and ultimately increasing your revenue.

Thanks again to @ Kat Meyer for her ongoing quest to aid authors and publishers in this uncharted territory. (follow her on Twitter if you don’t already. You’ll be amazed what you can learn.)

Part One:

What do marketers think about when they think about marketing? I asked some really talented book marketing type people, each of whom approaches the marketing of books from a slightly different perspective: Jeff VanderMeer, novelist and author of BookLife: Strategies and Survival Tips for 21st Century Writers; Denise Berthiaume and Tom Thompson of Verso Digital Advertising; and Ashleigh Gardner, Manager of Digital Development at The Dundurn Group. … Read On…

Part Two:

In this second of three posts all about book marketing, publicity and advertising, Denise Berthiaume and Tom Thompson of Verso Digital Advertising were kind enough to offer some really great advice to authors and publishing professionals alike on how to make the most of the many advertising and marketing options available — and yes, they even have advice for authors with no budget!

[Verso recently published an incredibly insightful survey of book-buying behavior which is a must-read for anyone with an interest in the book industry. Check it out here. And for more info about Verso, check out Charlotte Abbott's interview with Tom and Denise from late last year.]

Read On…

Part 3:

Ashleigh Gardner of The Dundurn Group

These days it’s a given that authors will be expected to take part in the marketing of their books. But, navigating the world of book marketing is no easy task for an author, and there are no hard and fast rules for them to follow.

Which is why it was such a pleasure to hear how one particular publisher’s marketing team has taken the lead in helping authors help them. In part three  (the last part) of our behind the scenes look into the world of book marketing, publicity and advertising,  I asked Ashleigh Gardner, Manager of Digital Development at The Dundurn Group, all about Dundurn’s innovative author marketing program, dubbed “The Author Countdown.”

Read On:

 

To create a book trailer? February 3, 2010

Filed under: Trailer, Uncategorized — Ashley Ludwig @ 5:53 pm

Today, Rachelle Gardner is discussing the pros and cons of the book trailer world. That got me thinking about my previous life, where I worked side by side with Avid editors at a small company in Hollywood.

I watched some of the most brilliant minds in the movie trailer industry as they put together 15, 30 second, and full preview spots for films such as: The Full Monty, Sliding Doors, Jakob the Liar, and so on for Fox Searchlight, Miramax, and other studios…

This was the age when everything had to be copied to video, FedExed across the country, and only at the end of my run there were videos being digitized and sent over the wire. WOW. How the world has changed.  How has modern communication improved the movie trailer biz? I’ve reconnected on FaceBook and LinkedIn, so here’s to hoping I’ll get some valuable insight on that.

For the moment, I have to agree with a fellow author on Book Trailers. I love the music. Music and images invoke feelings of love, loss, triumph, tragedy, fear, hope, desire… Words? Leave ‘em for the printed page.

Yesterday I was introduced to the “Un-Book Trailer” – where an author scoured YouTube for a movie montage set to romance…I’m so borrowing this from Kathleen Bittner Roth… who knows I was summarily moved by this piece… so, without further ado, tell me YOUR thoughts on the un-Trailer. Would you read her book based upon this montage of a completely different story?

Visit: http://kathleenbittnerroth.com/

Become a fan of :Will Design For Chocolate:

 

*squee!* FREE Kindle Download – TWO RIVE January 28, 2010

Filed under: Uncategorized — Ashley Ludwig @ 2:28 pm

*squee!* FREE Kindle Download – TWO RIVERS by T. Greenwood – in celebration of her new release: THE HUNGRY SEASON – http://ow.ly/11m5Z

 

I must have one. That is all. #apple app January 27, 2010

Filed under: Uncategorized — Ashley Ludwig @ 6:24 pm

I must have one. That is all. #apple appletablet

 

Hashtags for Writers January 21, 2010

Filed under: Twitter — Ashley Ludwig @ 7:00 am

twitter_logo_headerHey, fellow author friends — Today, I’m going to share a few Hashtags (and no – ahem – that’s not something you smoke) that are beneficial – and even IMPERATIVE for authors to follow:

When you get to twitter – you’ll see a search box. There are also “Popular Conversations” you can join in.

And, I’m not talking to teeny-boppers (old or young) who want to weigh in on the latest Michael Jackson rumor mill, or see  what Paris Hilton is up to, or try to become Ashton Kutcher’s 2 millionth follower.

I’m talking to those of you who want to write, who want information on the publishing industry at large, and are REALLY trying to keep your finger on the pulse of our industry – no matter the genre. Usually, the moderator will announce early in the day when the hashtag session will begin. It helps to review the strand early in the morning so you can plan to weigh in.

Today I’ll focus on the following:

#LitChat = Follow book-bloggers, book club members, and book reviewers as they discuss varying topics. Often, by just discussing your point of view, from a writer’s standpoint, you can generate a targeted batch of followers who just might want to read your books.

#FridayReads = Another book club oriented discussion thread.

#FollowtheReader = Publishing and Marketing professionals dishing on the industry, the future of e-books, what sorts of e-devices are important to which sort of reader, etc.

So, log in. Start reviewing what others are talking about, in 140 characters or less — and follow the rules of twitter (seen in earlier post). Chances are, you will learn something.

 

Happy New Year! December 28, 2009

Filed under: Balance, Holiday — Ashley Ludwig @ 3:20 pm

Thanks to my good friend, Lynn – I’m passing out the HANDBOOK for 2010

Such easy things to do, if only we can attempt to meet SOME of these goals, we’ll all have a wonderful 2010!

Health:
1.       Drink plenty of water.
2.       Eat breakfast like a king, lunch like a prince and dinner like a beggar.
3..       Eat more foods that grow on trees and plants and eat less  food that is manufactured in plants..
4.       Live with the 3 E’s — Energy, Enthusiasm and Empathy
5.       Make time to pray.
6.       Play more games
7.       Read more books than you did in 2009.(Then I will never have a book out of my hand LOL)
8.       Sit in silence for at least 10 minutes each day
9.       Sleep for 7 hours.
10.    Take a 10-30 minutes walk daily. And while you walk, smile.

Personality:
11.    Don’t compare your life to others. You have no idea what their journey is all about.
12.    Don’t have negative thoughts or things you cannot control. Instead invest your energy in the positive present moment.
13.    Don’t over do. Keep your limits.
14.    Don’t take yourself so seriously. No one else does.
15.    Don’t waste your precious energy on gossip.
16.    Dream more while you are awake
17.    Envy is a waste of time. You already have all you need..
18.    Forget issues of the past. Don’t remind your partner with His/her mistakes of the past. That will ruin your present happiness.
19.    Life is too short to waste time hating anyone. Don’t hate others.
20.    Make peace with your past so it won’t spoil the present.
21.    No one is in charge of your happiness except you.
22.    Realize that life is a school and you are here to learn.  Problems are simply part of the curriculum that appear and fade away like algebra class but the lessons you learn will last a lifetime.
23.    Smile and laugh more.
24.    You don’t have to win every argument. Agree to disagree

Society:
25.    Call your family often.
26.    Each day give something good to others.
27.    Forgive everyone for everything.
28.    Spend time w/ people over the age of 70 & under the age of  6.
29.    Try to make at least three people smile each day.
30.    What other people think of you is none of your business.
31.    Your job won’t take care of you when you are sick. Your friends will. Stay in touch.

Life:
32.    Do the right thing!
33.    Get rid of anything that isn’t useful, beautiful or joyful.
34.    GOD heals everything.
35.    However good or bad a situation is, it will change..
36.    No matter how you feel, get up, dress up and show up.
37.    The best is yet to come..
38.    When you awake alive in the morning, thank GOD for it.
39.    Your Inner most is always happy. So, be happy.

Last but not the least:
40.    Please  remember everyone you care about.
Have a Happy New Year!

txh @Donna_Carrick – next project is hist. fiction I miss the setting & description, and need for in depth research. Back to the loom!!
 

Best Gifts for Writers… December 3, 2009

Filed under: Christmas — Ashley Ludwig @ 5:20 pm

This post began through a friend… Gifts for Writers… However, it wouldn’t be me without putting in a few cents of my own.

So, without further ado, I give you Ashley’s take on what makes the best gift for any author…

What says Christmas like a Yellow Legal Pad?

Any writer would love a pack of Sharpie Highlighters in their stocking…

Post it Flags also make GREAT editing tools – and fit nicely under or ON the tree!

I love an excellent pen, and NOTHING says I Love You! like a Waterford Fountain Pen… I mean really… This will generate some serious “Squee!” from any writer I know…

Then, there’s the Writer’s Toolbox… Here’s what I have on my shelf, :

What writer wouldn’t be thrilled with any of the above?!

Remember to dart on over to stuff your Kindle with treasures from White Rose Publishing’s Bookstore!

Enjoy a happy, blessed holiday season…

~Ashley

https://www.amazon.com/dp/1582971404?tag=quickiereads-20&camp=213381&creative=390973&linkCode=as4&creativeASIN=1582971404&adid=06SRVRGVPA8SB94BJ4ZT&
 

All or Nothing November News November 12, 2009

Filed under: All or Nothing — Ashley Ludwig @ 6:44 pm

Hey, everyone

I wanted to share the following tidbit with you – it’s an honor to even be MENTIONED with these amazing authors…

The ACFW Book Club is currently voting on the following books to determine what they’ll be reading in January 2010 and All or Nothing  is on the voting list. We’ve got a lot of great books to choose from for January.  Please join the ACFW Book Club and cast your vote in the poll!

  • o Here Inheritance Forever by Lyn Cote
  • o Montana Rose by Mary Connealy
  • o Cowboy Christmas by Mary Connealy
  • o The Husband Tree by Mary Connealy
  • o All or Nothing by Ashley Ludwig
  • o The Blue Enchantress by M.L. Tyndall
  • o Love Thine Enemy by Louise M. Gouge
  • o Spring Creek Bride by Janice Thompson
  • o Prisner of Versilles by Golden Keyes Parsons
  • o Maggie Rose by Sharlene Maclarin
  • o The Unfinished Gift by Dan Walsh
  • o A Lady Like Sarah by Margaret Brownley
  • o Stealing Home by Allison Pittman
  • o Cottonwood Whispers by Jennifer Erin Valent
  • o Love Rescues by Tammy Barley

Anyone can join the book club by sending a blank e-mail to acfwbookclub-subscribe@yahoogroups.com Membership is free.

Go to the Poll and vote! So many excellent books — I’m in awe…
Thanks for your support!

 

Interviewed Today with Lena Nelson Dooley November 4, 2009

Filed under: All or Nothing, Interview, Writing — Ashley Ludwig @ 7:17 pm

Hey, everyone…

I’ve had the pleasure of being interviewed today by the lovely Lena Nelson Dooley.

Come on over and join me, as we discuss All or Nothing, and my road to publication. One lucky commenter will receive a complimentary e-book.

A Christian Writer’s World: Ashley Ludwig

 

~Ashley

 

A Recipe for Historical Romance November 2, 2009

Filed under: All or Nothing, Rewrites, Writing — Ashley Ludwig @ 4:00 am

All story is built on an idea. Like a great oak is born from a tiny acorn, every idea has to start somewhere. The difference is, unlike growing one plant from one seed, ideas can germinate from multiple sources, blending more into a recipe or blend to serve your own nefarious purposes – to get your hero and heroine, and quite likely your villain, into the proper space and time.

All or Nothing, cover art by Kimberlee Mendoza

All or Nothing, cover art by Kimberlee Mendoza

All or Nothing is historical fiction, based upon facts. A series of interesting points from the same time period in Arizona Cavalry history, when mixed together became the story that it is today. What I needed:

  • A setting – I chose Tucson, Arizona of the late 1870s. Having grown up there, I used to spend hours daydreaming about the people who inhabited the fort, built the adobe structures, looked upon those same mountains…
  • A motivating/inciting incident for my brooding hero – I chose an incident from history that was in my backfile – a newspaper article by Tucson reporter, Bonnie Henry, when she discussed the horrors of the Camp Grant Incident from 1871. A group of powerful citizens of Tucson took it upon themselves to pal up with one side of a Native American war, and see to it they obliterated the Apache tribe under supplication to the military. This horrified me when I read it, and even more when I realized that so many streets, districts of Tucson boasted the names of the men in charge of the mess. How would a soldier with a conscience, doing as told, have handled such a massacre? Thus, became Bowen’s backstory.
  • A reason for my heroine to head west, and meet said brooding hero—well, what did a woman do in the 1870s? She was either a wife, a teacher, possibly a nurse, a seamstress. As I’ve always loved the art of stitching—seamstress she became. And, her erstwhile hubby—a dreamer and schemer—received a contract to make military uniforms for Fort Lowell…that she must fulfill after his murder.
  • A mechanism for such a strong minded heroine to lean so heavily upon her hero/and a mystery for them to solve, together—An Arizona Highways article led me to the brief blurb about El Tejano, one of the bandits who roamed the Tucson area mountain trails in the late 1870s, terrifying his victims with a horrible mask and the Mexican phrase, Todo o Nada…All or Nothing. Not only the title, but his catch phrase. And, who better for him to set upon than a young widow traveling through the mountains, flying by the seat of her pants, powered by faith that someday things would be better for her.

Years ago, while an archaeology student at the  University of Arizona, I studied the laundresses of Fort Lowell, under the tutelage of the Museum Curator, David Faust. He loves to talk about the women who worked the fort, how the officers’ wives felt about them, and how important and unsung they were. Mr. Faust told me about the landscape of the area, gifted me with articles that described the area rivers in detail—now dry and dusty, diverted to reservoirs. I’ve moved those files with me from home to home over the course of fifteen years, and finally found a story worthy of using them.

While I had the framework of the idea, and the story in full swing, occasionally I’d find myself in need of “seasoning.” I no longer had the luxury of running to the Arizona Historical Society to view their archives of photographs, but I did have their web site to sift through. And, thanks to the Google Book Project, I had access to writings and journals from people who lived in the time period and place I was researching. I poured over Martha Summerhayes’ Vanished Arizona, her account of growing up in the west, a new Cavalry wife, available in the public domain. Though only a small portion takes place at Fort Lowell, she taught this writer about what it was like to travel during that time, to be a mother during that time, and provided the name of my hero from one of her lesser characters. Bowen. Loved it. Had star quality, even if her description is a far cry than my own devastatingly handsome hero.

With yellow pad in hand, I took notes. On Martha’s remembered sights, scents, sounds. It was a start, but I needed more. I needed details on dress, costume, what resources were available for a woman in a remote fort. What would she buy at the post store? How would she ride a horse? How long would it take to go by horseback from the fort to the city? To the edge of the mountains? Plus, I had the advantage of hiking that terrain most of my life, and an author’s imagination of how someone from a time with no air conditioning in the heat of the summer, no indoor plumbing, and no ready access to a Walmart would handle the perils and pitfalls of being a woman during that period of history.

Of course, there was creative license. It’s fiction, after all—and sometimes, even with the history in hand, you need to bend facts to meet your plot-needs. But, before bending them, you need to know what really happened, and make it work for your modern audience.

So, how’d it all pan out?

Reviews of All or Nothing have been overwhelmingly positive, remarking on detail, setting, and story. The recipe was sound, the ingredients meshed together in proper flavor, and the seasoning enough to provide an intriguing event for my hero and heroine to reach their happily ever after.

Researching the elements of history were key to success, and most of it, from the comfort of my living room couch, courtesy of my wireless internet access.

Yes, it’s barely necessary to darken the doorways of a library anymore –though I do, whenever possible—because nothing can replace the skills of a knowledgeable librarian, and the scent of book stacks.

Inventing history?

While writing this article, I’ve discovered something about historical research. It’s possible, when you talk about something long enough, devotedly enough, that you can in fact put your own thumbprint on history. Research of El Tejano, more often than not, brings up blog posts I’ve written on this unsung villain of our desert. See my comments on him here:

http://ashleyludwig.wordpress.com/2009/09/15/of-bandits-and-buried-treasure/

http://petticoatsandpistols.com/2009/07/13/ashley-ludwig-fiction-fact-or-figment-of-author%E2%80%99s-imagination/

Follow my blog through Networked Blogs:

http://www.networkedblogs.com/blog/from_the_desk_of_ashley_ludwig/