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Tips on Marketing – via Follow The Reader

Today, I defer to the wisdom of Kat Meyer, and her three most recent blog posts from “Follow the Reader.”
This collection of researched articles by an industry leader is just the thing for publishing professionals and authors alike to review and consider the following questions:

  • Who is your audience?
  • What tools do you have at your disposal to reach them?
  • How can you quantify your time online with actual sales?

Oftentimes with small presses, authors are only given a tiny push toward personal marketing and “what to do next.” By researching the following articles, you can find your footing to further stabilize your online platform, and make your way into identifying your audience, your readers, and ultimately increasing your revenue.

Thanks again to @ Kat Meyer for her ongoing quest to aid authors and publishers in this uncharted territory. (follow her on Twitter if you don’t already. You’ll be amazed what you can learn.)

Part One:

What do marketers think about when they think about marketing? I asked some really talented book marketing type people, each of whom approaches the marketing of books from a slightly different perspective: Jeff VanderMeer, novelist and author of BookLife: Strategies and Survival Tips for 21st Century Writers; Denise Berthiaume and Tom Thompson of Verso Digital Advertising; and Ashleigh Gardner, Manager of Digital Development at The Dundurn Group. … Read On…

Part Two:

In this second of three posts all about book marketing, publicity and advertising, Denise Berthiaume and Tom Thompson of Verso Digital Advertising were kind enough to offer some really great advice to authors and publishing professionals alike on how to make the most of the many advertising and marketing options available — and yes, they even have advice for authors with no budget!

[Verso recently published an incredibly insightful survey of book-buying behavior which is a must-read for anyone with an interest in the book industry. Check it out here. And for more info about Verso, check out Charlotte Abbott’s interview with Tom and Denise from late last year.]

Read On…

Part 3:

Ashleigh Gardner of The Dundurn Group

These days it’s a given that authors will be expected to take part in the marketing of their books. But, navigating the world of book marketing is no easy task for an author, and there are no hard and fast rules for them to follow.

Which is why it was such a pleasure to hear how one particular publisher’s marketing team has taken the lead in helping authors help them. In part three  (the last part) of our behind the scenes look into the world of book marketing, publicity and advertising,  I asked Ashleigh Gardner, Manager of Digital Development at The Dundurn Group, all about Dundurn’s innovative author marketing program, dubbed “The Author Countdown.”

Read On:

Starting the “Build & Stabilize Your Platform” Month!

Watch this video and consider where you are in the construction of your author platform:

Consider your social networking grade:

  1. Do you have a Web site?
  2. Do you have a Facebook or Myspace account?
  3. Do you have a blog? (must update more than once a month in order to say “yes”)
  4. Do you have a Twitter account? (again, must update more than once a day to say “yes”)
  5. Do you belong to any online groups, such as Yahoo Groups, Book Clubs?
  6. Have you started BRANDING yourself…
  7. Are you still writing? (Give yourself 2 points for this one.)

If you scored 5 or above – good for you! leave us your links and let us grade each other!

If you scored 4 – you’re on your way. Chances are, you’ve made friends across the country, if not the globe!

If you scored 3 or below…We need to talk.

Let me help you over the next month as we work together to build and/or stabilize your Author Platform! Your first step, at the VERY least — set up a free blog site. We are authors, yes? So, chances are, you should have something interesting to say.  So, let’s blog about it!

Step 1. Use one of the following:


Post a profile picture.

You don’t  have to do anything else just yet.

Just register. Post your book cover if you’ve got one. Say “Hello, World” if you don’t. Just do one thing today to help others know you’re here. You’re writing.You have something to say that others should read!

Once you’ve done that, let me know and we’ll move on to step 2!

Post any questions or comments you might have! I’m here to hold your hand as we get going into Books 2.0 together.