Tips on Marketing – via Follow The Reader

Today, I defer to the wisdom of Kat Meyer, and her three most recent blog posts from “Follow the Reader.”
This collection of researched articles by an industry leader is just the thing for publishing professionals and authors alike to review and consider the following questions:

  • Who is your audience?
  • What tools do you have at your disposal to reach them?
  • How can you quantify your time online with actual sales?

Oftentimes with small presses, authors are only given a tiny push toward personal marketing and “what to do next.” By researching the following articles, you can find your footing to further stabilize your online platform, and make your way into identifying your audience, your readers, and ultimately increasing your revenue.

Thanks again to @ Kat Meyer for her ongoing quest to aid authors and publishers in this uncharted territory. (follow her on Twitter if you don’t already. You’ll be amazed what you can learn.)

Part One:

What do marketers think about when they think about marketing? I asked some really talented book marketing type people, each of whom approaches the marketing of books from a slightly different perspective: Jeff VanderMeer, novelist and author of BookLife: Strategies and Survival Tips for 21st Century Writers; Denise Berthiaume and Tom Thompson of Verso Digital Advertising; and Ashleigh Gardner, Manager of Digital Development at The Dundurn Group. … Read On…

Part Two:

In this second of three posts all about book marketing, publicity and advertising, Denise Berthiaume and Tom Thompson of Verso Digital Advertising were kind enough to offer some really great advice to authors and publishing professionals alike on how to make the most of the many advertising and marketing options available — and yes, they even have advice for authors with no budget!

[Verso recently published an incredibly insightful survey of book-buying behavior which is a must-read for anyone with an interest in the book industry. Check it out here. And for more info about Verso, check out Charlotte Abbott’s interview with Tom and Denise from late last year.]

Read On…

Part 3:

Ashleigh Gardner of The Dundurn Group

These days it’s a given that authors will be expected to take part in the marketing of their books. But, navigating the world of book marketing is no easy task for an author, and there are no hard and fast rules for them to follow.

Which is why it was such a pleasure to hear how one particular publisher’s marketing team has taken the lead in helping authors help them. In part three  (the last part) of our behind the scenes look into the world of book marketing, publicity and advertising,  I asked Ashleigh Gardner, Manager of Digital Development at The Dundurn Group, all about Dundurn’s innovative author marketing program, dubbed “The Author Countdown.”

Read On:

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About Ashley Ludwig

Ashley Ludwig is an Editor for Patch News, Orange County and Los Angeles. She is also an inspirational romantic suspense author.

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